Analytics and Insights
Understand your store's performance with comprehensive analytics and reporting tools.
Key Metrics
Sales Analytics
Track your revenue and sales patterns:
- Revenue Trends: Daily, weekly, and monthly sales graphs
- Product Performance: Best and worst selling items
- Sales by Category: Which product categories drive the most revenue
- Conversion Rate: Percentage of visitors who make a purchase
Customer Analytics
Understand your customer base:
- New vs Returning: Customer acquisition and retention
- Customer Lifetime Value: Average revenue per customer
- Geographic Distribution: Where your customers are located
- Purchase Frequency: How often customers return
Traffic Analytics
Monitor your store visitors:
- Total Visits: Number of people viewing your store
- Page Views: Most popular pages
- Traffic Sources: Where visitors come from (social, direct, search)
- Bounce Rate: Percentage of single-page visits
Using Reports
Generating Reports
- Navigate to Analytics in your dashboard
- Select the report type you need
- Choose your date range
- Apply any filters (product, category, etc.)
- Export as PDF or CSV
Scheduled Reports
Set up automatic reports:
- Choose report frequency (daily, weekly, monthly)
- Select recipients
- Customize included metrics
- Receive reports via email
Making Data-Driven Decisions
Use your analytics to:
- Identify trending products to stock more inventory
- Optimize pricing based on conversion rates
- Focus marketing on high-performing traffic sources
- Improve customer retention with targeted campaigns