Choosing and activating themes

Updated 1/15/2024

Choosing and Activating Themes

Select a theme that best represents your brand and showcases your products effectively.

Available Themes

Theme Gallery

Browse all themes:

  1. Go to Customize > Themes
  2. View theme gallery
  3. Preview each theme
  4. Read theme descriptions
  5. Check theme features

Theme Types

Classic Theme

Traditional e-commerce layout:

  • Best For: General retail stores
  • Features:
    • Standard header and navigation
    • Product grid layout
    • Sidebar for filters
    • Traditional footer
  • Good For: Clothing, electronics, home goods

Modern Theme

Clean, minimalist design:

  • Best For: Fashion, lifestyle brands
  • Features:
    • Large white space
    • Minimal distractions
    • Focus on imagery
    • Modern typography
  • Good For: Premium brands, fashion, jewelry

Spotlight Theme

Product-focused with large images:

  • Best For: Visual products
  • Features:
    • Large product photos
    • Immersive scrolling
    • Quick view modals
    • Image zoom
  • Good For: Photography, art, furniture

Magazine Theme

Editorial-style layout:

  • Best For: Content-rich stores
  • Features:
    • Blog-style homepage
    • Story-telling layout
    • Featured articles
    • Mixed content types
  • Good For: Handmade, artisan products

Grid Theme

Image-heavy grid layout:

  • Best For: Many products
  • Features:
    • Dense product grid
    • Quick browsing
    • Minimal text
    • Fast loading
  • Good For: Large catalogs, accessories

Previewing Themes

Live Preview

Test before activating:

  1. Click "Preview" on any theme
  2. Browse your store with the theme
  3. Check on different devices
  4. Test product pages
  5. Review checkout flow

What to Check

Evaluate these elements:

  • Homepage Layout: Does it showcase your products well?
  • Product Pages: Are products presented attractively?
  • Navigation: Is it easy to find products?
  • Mobile Experience: Does it work well on phones?
  • Loading Speed: Is it fast enough?

Activating a Theme

Installation Steps

Make a theme live:

  1. Preview the theme you like
  2. Click "Activate Theme"
  3. Confirm activation
  4. Theme immediately goes live
  5. Previous theme is deactivated

After Activation

Next steps:

  1. Customize theme colors
  2. Upload your logo
  3. Configure settings
  4. Add homepage content
  5. Test all functionality

Theme Customization

Basic Customization

Every theme allows:

  • Colors: Primary, secondary, background
  • Fonts: Heading and body fonts
  • Logo: Upload and position your logo
  • Layout: Header, footer, sidebar options

Advanced Customization

Additional options:

  • Homepage Sections: Add, remove, reorder
  • Product Display: Grid columns, image sizes
  • Navigation: Menu structure and style
  • Footer: Content and layout

Theme Settings

Access customization:

  1. Go to Customize > Theme Settings
  2. Modify colors, fonts, layout
  3. Preview changes in real-time
  4. Save when satisfied

Mobile Optimization

Mobile-First Design

All themes are mobile-responsive:

  • Automatically adjust to screen size
  • Touch-friendly buttons
  • Readable text without zooming
  • Fast loading on mobile networks

Mobile Preview

Test mobile experience:

  • Use preview tool in dashboard
  • Test on actual devices
  • Check different screen sizes
  • Verify all features work

Theme Performance

Loading Speed

Important for success:

  • Faster sites convert better
  • Improves SEO ranking
  • Reduces bounce rate
  • Better user experience

Speed Optimization

Built-in optimizations:

  • Image lazy loading
  • Minified CSS and JavaScript
  • Browser caching
  • CDN delivery

Switching Themes

Changing Later

You can switch themes anytime:

  • Data is preserved
  • Products remain
  • No loss of information
  • Instant switch

Things to Note

When switching:

  • Custom CSS is theme-specific
  • Recustomize colors and fonts
  • Homepage sections may differ
  • Check mobile view after switch

Theme Support

Documentation

Resources available:

  • Theme-specific guides
  • Video tutorials
  • Best practices
  • Example stores

Getting Help

If you need assistance:

  • Visit help center
  • Contact support
  • Join community forums
  • Watch tutorial videos

Best Practices

Choosing the Right Theme

Consider these factors:

  • Your Products: What type are you selling?
  • Brand Identity: Does theme match your brand?
  • Target Audience: What do they expect?
  • Product Count: How many products will you have?
  • Content: Do you have blog, videos, etc.?

Theme Consistency

Maintain cohesive look:

  • Use consistent colors across pages
  • Keep fonts to 2-3 maximum
  • Use same image style
  • Maintain spacing and alignment

Regular Updates

Keep theme fresh:

  • Update homepage seasonally
  • Refresh featured products
  • Update banners for promotions
  • Keep content current

Professional Appearance

Quality matters:

  • Use high-quality images
  • Ensure proper spacing
  • Keep layout clean
  • Test all links
  • Fix any broken elements

Industry-Specific Recommendations

Fashion & Apparel

Best themes:

  • Modern Theme (clean, fashion-forward)
  • Spotlight Theme (beautiful product photos)
  • Focus on lifestyle imagery

Electronics

Best themes:

  • Classic Theme (detailed specs)
  • Grid Theme (compare many products)
  • Technical information prominent

Handmade & Art

Best themes:

  • Magazine Theme (tell your story)
  • Spotlight Theme (showcase craftsmanship)
  • Include about/process sections

Food & Beverage

Best themes:

  • Modern Theme (appetite appeal)
  • Spotlight Theme (mouth-watering photos)
  • Highlight ingredients and origins

Home & Furniture

Best themes:

  • Spotlight Theme (large product views)
  • Modern Theme (lifestyle context)
  • Room visualization important

Theme Features Comparison

Standard in All Themes

Every theme includes:

  • Mobile responsive design
  • Product quick view
  • Shopping cart
  • Secure checkout
  • SEO optimization
  • Social media integration
  • Newsletter signup
  • Search functionality

Theme-Specific Features

Some themes offer:

  • Mega menus
  • Product video support
  • Instagram feed integration
  • Parallax scrolling
  • Lookbook pages
  • Before/after sliders

Testing Your Theme

Before Going Live

Complete these checks:

  1. Test all navigation links
  2. Place a test order
  3. Check on multiple devices
  4. Test different browsers
  5. Verify loading speed
  6. Check SEO elements
  7. Test contact forms
  8. Verify social links

A/B Testing

Try different themes:

  • Switch themes for a week
  • Compare conversion rates
  • Gather customer feedback
  • Monitor analytics
  • Choose best performer

Future Theme Updates

Theme Improvements

Ongoing development:

  • New features added
  • Performance improvements
  • Bug fixes
  • Security updates

Automatic Updates

Stay current:

  • Updates applied automatically
  • Backup before major changes
  • Customizations preserved
  • No action required from you

Was this article helpful?

Still need help?

Our support team is here to assist you

Contact Support
Choosing and activating themes | Help Center | Strawlo